The Evergreen sales and marketing team debuted the new PlantCarton brand at the Natural Products Expo West in Anaheim, CA, with over 85,000 attendees. The show generated buzz — and, more importantly, Evergreen picked up a new progressively-minded customer, New Barn Organics.
New Barn CEO Ted Robb knew his customer base was moving away from single-use plastic, so he made the bold decision to change formats from PET containers to PlantCarton packaging. The response to the switch was overwhelmingly positive.
In fact, Evergreen’s PlantCarton brand created by Oncore Strategy won the Beverage Industry Package of the Year 2019.
Considering the competition included Coca-Cola’s DASANI sustainable packaging and PepsiCo’s bottled water packaging, Evergreen’s win is rewarding. And as the news has spread through the industry, more fresh beverage brands are switching to PlantCarton.
For the Oncore team, any move toward sustainability is welcome. When people choose sustainable packaging (even the humble carton), that’s a win for our planet. Here’s to choosing wisely!