Stryde Technologies | Chicago, IL
From prototype to retail — the world’s first wearable motion charger
When BuzzFeed asks, “Why has no one invented this before?!” you might be onto something.
Harnessing human movement into energy for smart devices sounded too fantastic to be true. Yet three Northwestern Ph.D. candidates prototyped a revolutionary new consumer electronic product: the world’s first wearable motion charger.
The trio turned to Oncore Strategy for end-to-end support to launch the brand and build their product.
Services
Brand Identity
Product Development
Product Design
Kickstarter Campaign
Package Design & Engineering
Manufacturing Sourcing
Logistics & Shipping Support
Illustration
Infographics
Photography
Print Collateral
Social Media Ads
Trade Show Display
UI/UX
Video
Video Scriptwriting
Virtual Teamwork
Website Development
Services
Brand Identity
Product Development
Product Design
Kickstarter Campaign
Package Design & Engineering
Manufacturing Sourcing
Logistics & Shipping Support
Illustration
Infographics
Photography
Print Collateral
Social Media Ads
Trade Show Display
UI/UX
Video
Video Scriptwriting
Virtual Teamwork
Website Development
People-powered energy made simple
Oncore worked closely with the CEO to strengthen brand positioning and define the product function in the clearest way possible. We landed on a name and tagline that was both distinct and explicit: AMPY. Your movement is your power.
Along with fresh design, we rewrote all the marketing copy and illustrated infographics to demonstrate the energy conversion. We art directed a lifestyle photoshoot to showcase product usage on packaging, collateral and e-commerce website.
In parallel, we focused on design of the product and accessories to a commercial level, along with UI/UX development of the AMPY mobile app.
Results through crowdfunding
Kickstarter was a natural fit for this startup. Our goal was to deliver a positive campaign for manufacturing cash flow as well as garner ongoing media coverage to drive more product awareness. Partnering with Oncore Strategy, the AMPY team saw real results.
Kickstarter Goal
$100,000
Time to Reach Goal
72 Hours
Total Pledges
$308,323
Global alignment: engineering, manufacturing and distribution
With the funding in, Oncore Strategy worked virtually (and live) with team members in Chicago, Brooklyn, Toronto and Hong Kong to deliver the commercial-grade product. Our network delivered a full supply chain solution for AMPY production.
Offshore
- Engineering
- Manufacturing
- Electronic Components
- Molds & Tooling
- Injection molding
- Cut-and-sew Production
- Assembly
- Product Testing
- Printing
- Shipping & Logistics
In the U.S.A.
- Prototyping
- Engineering
- 3D Printing
- Package Engineering
- Electronic Components
- Customs & Importing
- Logistics
- Distribution Center
- Pick-n-pack Fulfillment
- Warranty
Global alignment: engineering, manufacturing and distribution
With the funding in, Oncore Strategy worked virtually (and live) with team members in Chicago, Brooklyn, Toronto and Hong Kong to deliver the commercial-grade product. Our network delivered a full supply chain solution for AMPY production.
Offshore
- Engineering
- Manufacturing
- Electronic Components
- Molds & Tooling
- Injection molding
- Cut-and-sew Production
- Assembly
- Product Testing
- Printing
- Shipping & Logistics
In the U.S.A.
- Prototyping
- Engineering
- 3D Printing
- Package Engineering
- Electronic Components
- Customs & Importing
- Logistics
- Distribution Center
- Pick-n-pack Fulfillment
- Warranty
