Venture forth!
Find your outdoors
Thiket | Nashville, TN
Branding the Airbnb® for Landlovers
Every week thousands of passionate outdoor enthusiasts clog public lands and waterways in search open space. Meanwhile, millions of acres of private property sit idle or are tied up in hunting leases.
An avid Tennessee outdoorsman and landowner became determined to bridge the divide, and he asked Oncore Strategy for support. Together, we collaborated to create an Airbnb®-style brand, website and app to connect outdoor adventure seekers with private landowners.
The results: Thiket | Your outdoors found.
Services
Workshop Facilitation
Positioning & Messaging Strategy
Persona Development
Product Naming
Content Writing
Brand Design
Brand Guide
App UI/UX
Website Design
Investor Pitch Deck
Infographics
Naming a destination brand
Oncore collaborated with our client to concept over 100 potential brand names. Following our comprehensive ranking and scoring process, Thiket emerged as the clear winner — distinct, sticky, relatable. And the trademark and domain were immediately available.
Go-to-market process
To develop empathetic connections with Thiket customers, Oncore Strategy conducted a half-day user story workshop. Face-to-face feedback from landowners, forestry personnel, attorneys and hunters deepened our understanding of target audiences, key motivators and core messages for each persona. We coined and trademarked LandHost™ for Thiket landowners.
Services
Workshop Facilitation
Positioning & Messaging Strategy
Persona Development
Product Naming
Content Writing
Brand Design
Brand Guide
App UI/UX
Website Design
Investor Pitch Deck
Infographics
Naming a destination brand
Oncore collaborated with our client to concept over 100 potential brand names. Following our comprehensive ranking and scoring process, Thiket emerged as the clear winner — distinct, sticky, relatable. And the trademark and domain were immediately available.
Go-to-market process
To develop empathetic connections with Thiket customers, Oncore Strategy conducted a half-day user story workshop. Face-to-face feedback from landowners, forestry personnel, attorneys and hunters deepened our understanding of target audiences, key motivators and core messages for each persona. We coined and trademarked LandHost™ for Thiket landowners.
Engaging app development
Mapping out the core app requirements, Oncore Strategy organized a UI/UX design session with Tangocode, an agile app development firm in Chicago. To unify brand look and messaging across all channels we designed the Thiket Brand Style Guide and marketing website, which the developers at FortyAU in Nashville followed to produced the app.
Launch count down…
The Thiket website will launch soon, along with the beta app on Apple iTunes and GooglePlay. Oncore continues to consult on customer onboarding to grow acquisition through digital marketing and brand creative.
