Dynamic Architectural Interiors | South Jordan, UT
Branding Inspired Environments
When her business made the leap to designing brand-name hotels next door to Disney World and Busch Gardens, the CEO of Dynamic Architectural Interiors (DAI) knew the company’s outdated brand and website were due for a brand reset.
The firm engaged Oncore Strategy to:
- position the company more effectively among competitors
- highlight the team’s architectural and design prowess
- showcase the caliber of high-quality projects
- create a client-manageable, responsive WordPress site
- support expanding sales
Services
Strategy & Positioning
Brand Identity
Website Development
Copywriting
Print Collateral
Project Management
Services
Strategy & Positioning
Brand Identity
Website Development
Copywriting
Print Collateral
Project Management
Crafting the brand
The Oncore team set to work crafting the company value propositions and visuals to reflect DAI’s brand theme: “We create inspired environments.” Secondarily, we highlighted the firm’s key differentiators: a team approach to interior design from an architectural vantage point, in-house procurement of custom manufactured furnishings, and outstanding 3D renderings.
The new memorable logo seal we designed anchors the letters D-A-I around an architectural compass. The color version features a pop of red-pink, the firm’s signature brand hue.
Showcasing the work
We centered the compelling website look around the beautiful on-site photography of DAI’s boutique hotels, luxury residences and trendy restaurants — stunning imagery to reflect the team’s inspired spaces. Select stock images filled in a few visual gaps.
Successful launch
Within eight weeks the brand and website launched with positive reviews. To support ongoing sales, we designed an 18-page DAI Showcase Portfolio to promote their new luxurious brand.
Successful launch
Within eight weeks the brand and website launched with positive reviews. To support ongoing sales, we designed an 18-page DAI Showcase Portfolio to promote their new luxurious brand.
