Revolution Pictures | Nashville, TN
Brand Makeover for Prime Time
Nashville video production company Revolution Pictures has won multiple music video awards for megastars like Carrie Underwood, Keith Urban and Taylor Swift.
When digital music killed video budgets, “Revo” recruited Oncore Strategy Founder Keith Sherrer to help refresh their brand and develop business strategies to catch up with the commercial-focused competition.
A great brand starts with a firm foundation
The Revolution Pictures’ rebrand began with a literal foundation. Collaborating with the CEO, Oncore oversaw the transition from working out of a hipster Nashville house to ground-up construction of a new 4,000 square foot post-production facility, complete with branded interior design.
Services
Strategy & Positioning
Brand Identity
Architectural Planning
Interior Design
Website Development
Copywriting
Script Writing
Print Collateral
Video Production
Pitch Presentations
Partner Development
Team Management
Budgeting
Contract Negotiations
Social Media
PR
Revolution Pictures | Nashville, TN
Brand Makeover for Prime Time
Nashville video production company Revolution Pictures has won multiple music video awards for megastars like Carrie Underwood, Keith Urban and Taylor Swift.
When digital music killed video budgets, “Revo” recruited Oncore Strategy Founder Keith Sherrer to help refresh their brand and develop business strategies to catch up with the commercial-focused competition.
Services
Strategy & Positioning
Brand Identity
Architectural Planning
Interior Design
Website Development
Copywriting
Script Writing
Print Collateral
Video Production
Pitch Presentations
Partner Development
Team Management
Budgeting
Contract Negotiations
Social Media
PR
Video expertise to scale
We updated Revolution’s brand story to remain true to its Music City roots while garnering commercial video production interest from NYC to LA. The redesigned website allowed for quicker filtering of Revolution’s massive video library, spotlighting their talented roster of directors.
Oncore also scripted and produced the company’s first showreel, capturing the power of Revolution’s visual creativity and deep technical expertise.
Commercial reach
With the new studio finished and brand guidelines in place, we implemented Revolution’s first social media strategy and engaged multiple pitches with movie studios, streaming networks and commercial clients.
In this window, the Revolution creative collective produced digital and broadcast content for Verizon, Ram Trucks, Hyundai, Audio-Technia, Bose, Tennessee and Wisconsin Lotteries, the Country Now YouTube Channel and much more. The crew also continued to wow music labels like Sony, Big Machine, Ryan Seacrest, Dreamworks and many others.
