Scarborough Family Medicine | Macon, GA
Empowering a family physician to compete with big healthcare
Family physicians are a vanishing breed. Facing pressures from corporate healthcare groups and minute clinics, Dr. Cameka Scarborough engaged Oncore Strategy to help their family medicine practice reach more potential patients in Middle Georgia.
Our strategy team engaged the Discovery process with the practice’s stakeholders to unpack their mission and vision. Together we determined the key differentiator in the midst of corporate-run options was about who they are: patient-centered, personal health care.
Services
Positioning Strategy
Brand Identity
Copywriting
Photography
Website Development
Search Engine Optimization
Logo & Stationery Design
Services
Positioning Strategy
Brand Identity
Copywriting
Photography
Website Development
Search Engine Optimization
Logo & Stationery Design
To improve online engagement, our creative team delivered a makeover of the client’s brand and website along with SEO-first copywriting of all content. The results are a trustworthy brand highlighting the personal care of their family medicine practice.
To improve online engagement, our creative team delivered a makeover of the client’s brand and website along with SEO-first copywriting of all content. The results are a trustworthy brand highlighting the personal care of their family medicine practice.
Research leads discovery
Our competitive research showed very few local doctors were investing in online marketing. The larger healthcare groups, however, were investing heavily in Search Engine Optimization (SEO) and Marketing (SEM) to secure the top page rankings.
Personal vs. conglomerate
We worked closely with Dr. Scarborough and her business partner to define their brand values and clearly articulate core services. With a strong commitment to their community and individual attention, we positioned the practice as “Personal healthcare for a better you” at the domain SFMcares.com.
Best-in-class SEO
Using best-in-class SEO practices, Oncore created an online experience that was easy to use and effectively drove conversions. Thirty days after launching their new website, we saw measurable results.
Organic website traffic bump
161%
The website grew increased online traffic from big healthcare groups
Increase in time on site
158 %
Rich, quality content meant site visitors stayed longer — 4:16 minutes on average
Click-through rate
55 %
More than half of all organic traffic clicked through to a planned customer engagement: new patient contact form, patient portal or contact us form
Geographic reach
32 %
Nearly one-third of new user traffic came from neighboring Middle Georgia cities
Personal vs. conglomerate
We worked closely with Dr. Scarborough and her business partner to define their brand values and clearly articulate core services. With a strong commitment to their community and individual attention, we positioned the practice as “Personal healthcare for a better you” at the domain SFMcares.com.
Best-in-class SEO
Using best-in-class SEO practices, Oncore created an online experience that was easy to use and effectively drove conversions. Thirty days after launching their new website, we saw measurable results.
Organic website traffic bump
161%
The website grew increased online traffic from big healthcare groups
Increase in time on site
158 %
Rich, quality content meant site visitors stayed longer — 4:16 minutes on average
Click-through rate
55 %
More than half of all organic traffic clicked through to a planned customer engagement: new patient contact form, patient portal or contact us form
Geographic reach
32 %
Nearly one-third of new user traffic came from neighboring Middle Georgia cities
Personal vs. conglomerate
We worked closely with Dr. Scarborough and her business partner to define their brand values and clearly articulate core services. With a strong commitment to their community and individual attention, we positioned the practice as “Personal healthcare for a better you” at the domain SFMcares.com.
Best-in-class SEO
Using best-in-class SEO practices, Oncore created an online experience that was easy to use and effectively drove conversions. Thirty days after launching their new website, we saw measurable results.
Organic website traffic bump
161%
The website grew increased online traffic from big healthcare groups
Increase in time on site
158 %
Rich, quality content meant site visitors stayed longer — 4:16 minutes on average
Click-through rate
55 %
More than half of all organic traffic clicked through to a planned customer engagement: new patient contact form, patient portal or contact us form
Geographic reach
32 %
Nearly one-third of new user traffic came from neighboring Middle Georgia cities