To determine how to more effectively reach Agile for All’s core audiences, we facilitated an all-day discovery workshop in Denver. Three distinct personas emerged: “Being Agile” (executives), “Doing Agile” (teams), and “Agile Improvement” (individuals). These personas guided all the messaging copy rewrite and 150-page website restructure.
When completed, the total brand overhaul reduced the site bounce rate by 40%, increased overall training attendance, and helped position the company in the premiere Agile services space. As a competitive leader, Agile for All has expanded their market reach both nationally and internationally to include larger scale contracts with Fortune 500 companies.